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Geo-Targeted Advertising

  Posted on Monday December 24, @03:06AM Pacific
Net Devices Adapt Media has introduced to New York City what may very well be the future of advertising. Currently, 50 taxi-cabs in New York City have Adapt Media displays attached to their roofs. Each display has a computer with its own ad server, a GPS device, and wireless web technologies to enable electronic taxi-top billboards to receive and display messages based on the exact time and the cab's exact location. If Macy's wants to run a sale only during lunch time, they can announce it on every taxi cab within a two block radius between the hours of 11 AM and 1 PM. Within hours of the September 11 terrorists attacks on the World Trade Center, Adapt Media's billboards ran ads soliciting blood and displaying the nearest blood donation centers. Taxi-cabs may be the future of location-sensitive advertising. Who would have thought?

 
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    ( Reply )

    Re: Geo-Targeted Advertising

    by Aaron Rubin on Monday December 31, @12:52AM
    I can't wait for aisle-sensing shopping carts.


    Aaron! To your left is Diet Pepsi w/ Lemon. PLEASE PLEASE PLEASE buy some.
    And stop drinking that Adrenaline Rush shite, it's bad for you.

    Thank you for shopping at Pathmark Hackensack. Have a good day.


    --
    Aaron Rubin
    I want a free link!
    KarateDepot.com
    [ Reply to this ]

    Consuuuuuuuume

    by Todd Malicoat on Wednesday July 17, @04:00AM
    I'm kinda looking forward to holographic ads....so you can actually SEE what it is you need to consume so badly.
    [ Reply to this ]
    • Re: Consuuuuuuuume

      by Todd Malicoat on Wednesday July 17, @04:02AM
      oops....forgot my mandatory website plug...
      http://www.meta4creations.com
      A community for the web-minded

      [ Reply to this ]

    Re: Geo-Targeted Advertising

    by Chad Blake on Sunday October 17, @05:35PM
    I am wondering if these signs and computers are for sale or the whole system to be done in Canada?
    [ Reply to this ]
    The Fine Print: Infolets posters grant Infolets an independent copyright on their postings, and retain their own copyright. Posters retain full responsibility for their postings.
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