Home Infolets - Internet Innovations Explored Search
  Geo-Targeted Advertising
  Posted on Monday December 24, @03:06AM Pacific
Net Devices Adapt Media has introduced to New York City what may very well be the future of advertising. Currently, 50 taxi-cabs in New York City have Adapt Media displays attached to their roofs. Each display has a computer with its own ad server, a GPS device, and wireless web technologies to enable electronic taxi-top billboards to receive and display messages based on the exact time and the cab's exact location. If Macy's wants to run a sale only during lunch time, they can announce it on every taxi cab within a two block radius between the hours of 11 AM and 1 PM. Within hours of the September 11 terrorists attacks on the World Trade Center, Adapt Media's billboards ran ads soliciting blood and displaying the nearest blood donation centers. Taxi-cabs may be the future of location-sensitive advertising. Who would have thought?



  Post Reply

Name
Email
All publicly displayed email addresses will automatically be appended with "no spam"
Title
Comment
Your comments can be written in plain text or you can use the following HTML tags:
<B> <I> <P> <A> <LI> <OL> <UL> <EM> <BR> <TT> <STRONG> <BLOCKQUOTE>

You may embed links using <A href="http://www.yourlink.com/">text you want to appear</A>


By submitting this message, you grant Infolets and its owners a separate and independent copyright to your posting, and you retain your own copyright. Thus, we can do whatever we want with your posting, and so can you.

Note: Fields with bold titles are required.

Copyright © Infolets 2000 - 2011. Infolets is a project of David Rubin