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Spreading the Idea Virus

  Posted on Thursday August 03, @02:08AM Pacific
Goodies I just finished reading Unleashing the IdeaVirus, now I'm spreading the virus.

"Ideas are driving the economy, ideas are making people rich, and, most importantly, ideas are changing the world. So even though we're clueless about how best to organize the production of ideas, one thing is clear: If you can get people to accept, embrace, adore, and cherish your ideas, you win! You win financially, you gain power, and you change the world."

Seth Godin has made his manifesto available free. Read it! Share it! Spread the virus!

 

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    Re: Unshrinking the World Idea Virus!

    by Louise on Wednesday July 10, @11:16AM
    "You win financially, you gain power, and you change the world".

    I like this, because it confirms what most good authors are trying to achieve. I've just finished reading "Unshrink the People! book.

    And feel like SHOUTING from the ROOF tops about how cool this book is!

    Seth's endorsed the book by saying; "WOW!, the book is "audacious" and "timely".

    If you want to have a fresh new outlook on life, and want to do some differnt today . . .then read it,share, unshrink it!!!!! ; )
    [ Reply to this ]

    Re: Unshrinking the World Idea Virus!

    by Louise on Wednesday July 10, @11:16AM
    "You win financially, you gain power, and you change the world".

    I like this, because it confirms what most good authors are trying to achieve. I've just finished reading "Unshrink the People! book.

    And feel like SHOUTING from the ROOF tops about how cool this book is!

    Seth's endorsed the book by saying; "WOW!, the book is "audacious" and "timely".

    If you want to have a fresh new outlook on life, and want to do some differnt today . . .then read it,share, unshrink it!!!!! ; )

    www.unshrinkthepeople.com
    [ Reply to this ]
    • Re: Unshrinking the World Idea Virus!

      by James on Wednesday July 10, @12:29PM
      Hiya Louise - you forgot to mention that the first chapter can be found for free on both the authors site and the books site;


      www.maxmckeown.com (this is cool!)
      www.unshrinkthepeople.com

      ----------

      UNSHRINK YOUR FAMILY!

      [ Reply to this ]
      • Re: Unshrink Virus - Max McKeown

        by louise on Wednesday July 10, @12:37PM
        Thanks! ; )

        ------------ I've just been sent this;

        For immediate release 13 June 2002

        PRESS RELEASE

        PEOPLE ARE NOT RESOURCES: A NEW WAY OF LOOKING AT WORK

        To coincide with the publication of their polemical new book, Unshrink, Max Mckeown and Philip Whiteley will host a seminar on 24 July explaining why people are not resources, economies are not systems, and organizations are not machines.

        Mckeown and Whiteley make the audacious claim that the unwritten assumptions of most people in business – ‘fat cats’ and trade unionists alike – are based on false notions of inevitable conflict. They have marshalled the evidence, and set out a theory, that illustrate our hidden inter-dependence, and how we damage ourselves when we attack others. They have identified some widely believed myths about work that shrink the significance of people or even deny their existence.

        The shrinking myths are that:
        We are what we do
        Work is more important than life
        People obey orders
        All change is good
        Companies are machines and economies are systems

        Unshrink establishes new principles, including
        We are not what we do but what we can become
        Work does not come first it only serves life
        We are all human
        Only good change is good
        Organisations and the world comprise communities and not machines

        Unshrink shows that a shift towards decency is good for business – demonstrating the link between happy employees, satisfied customers, profitable companies and healthy societies. It contains ideas for the individual, for the manager, for the company, and for our world. But it is not a self-help book. It is a message. People are not resources. It doesn’t have to be this way.
        ENDS


        The Seminar
        Venue: Pearson Plc, 80 The Strand, London WC2R 0RL
        Date: 24 July 2002
        10.00 – 12.00 Short talk and presentation by Max Mckeown and Philip Whiteley, followed by open discussion.
        Refreshments will be available.

        The authors

        Max Mckeown is an independent consultant with web consultancy Maverick & Strong, a company that specialises in rebuilding organisations around their customers. He is a business writer and strategy consultant to organisations across industry sectors, and is also a popular conference speaker and regular magazine columnist. He is currently strategic advisor for a number of global business ventures. Max is also the author of e-customer (ft.com) and Why they don’t buy (Financial Times Prentice Hall).
        Philip Whiteley is a freelance author and journalist, specialising in personnel and management issues. Philip speaks regularly on the relationship between better management of people and business success, and on the use of language in business. He is the author of Motivation and People Express (Wiley-Capstone).

        The Book
        Unshrink - Yourself, other people, business, the world will be in bookships by 7 August
        by Prentice Hall Business, priced 12.99. ISBN 0273 656147
        www.business-minds.com

        For more information, please contact:
        Philip Whiteley
        01525 405564, email phil@whiteleywords.com

        Max Mckeown
        0113 252 6216, email max@maxmckeown.com

        Helena Dahlstrom, Pearson Education
        020 7447 2021, helena.dahlstrom@pearsoned-ema.com

        [ Reply to this ]

     
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