Spreading the Idea Virus

"Ideas are driving the economy, ideas are making people rich, and, most importantly, ideas are changing the world. So even though we're clueless about how best to organize the production of ideas, one thing is clear: If you can get people to accept, embrace, adore, and cherish your ideas, you win! You win financially, you gain power, and you change the world."

Seth Godin has made his manifesto available free. Read it! Share it! Spread the virus!

 

• Re: Unshrinking the World Idea Virus! by James on Wednesday July 10, @12:29PM

  Hiya Louise - you forgot to mention that the first chapter can be found for free on both the authors site and the books site; www.maxmckeown.com (this is cool!) www.unshrinkthepeople.com ---------- UNSHRINK YOUR FAMILY!

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• Re: Unshrink Virus - Max McKeown by louise on Wednesday July 10, @12:37PM

  Thanks! ; ) ------------ I've just been sent this; For immediate release 13 June 2002 PRESS RELEASE PEOPLE ARE NOT RESOURCES: A NEW WAY OF LOOKING AT WORK To coincide with the publication of their polemical new book, Unshrink, Max Mckeown and Philip Whiteley will host a seminar on 24 July explaining why people are not resources, economies are not systems, and organizations are not machines. Mckeown and Whiteley make the audacious claim that the unwritten assumptions of most people in business – ‘fat cats’ and trade unionists alike – are based on false notions of inevitable conflict. They have marshalled the evidence, and set out a theory, that illustrate our hidden inter-dependence, and how we damage ourselves when we attack others. They have identified some widely believed myths about work that shrink the significance of people or even deny their existence. The shrinking myths are that: · We are what we do · Work is more important than life · People obey orders · All change is good · Companies are machines and economies are systems Unshrink establishes new principles, including · We are not what we do but what we can become · Work does not come first it only serves life · We are all human · Only good change is good · Organisations and the world comprise communities and not machines Unshrink shows that a shift towards decency is good for business – demonstrating the link between happy employees, satisfied customers, profitable companies and healthy societies. It contains ideas for the individual, for the manager, for the company, and for our world. But it is not a self-help book. It is a message. People are not resources. It doesn’t have to be this way. ENDS The Seminar Venue: Pearson Plc, 80 The Strand, London WC2R 0RL Date: 24 July 2002 10.00 – 12.00 Short talk and presentation by Max Mckeown and Philip Whiteley, followed by open discussion. Refreshments will be available. The authors Max Mckeown is an independent consultant with web consultancy Maverick & Strong, a company that specialises in rebuilding organisations around their customers. He is a business writer and strategy consultant to organisations across industry sectors, and is also a popular conference speaker and regular magazine columnist. He is currently strategic advisor for a number of global business ventures. Max is also the author of e-customer (ft.com) and Why they don’t buy (Financial Times Prentice Hall). Philip Whiteley is a freelance author and journalist, specialising in personnel and management issues. Philip speaks regularly on the relationship between better management of people and business success, and on the use of language in business. He is the author of Motivation and People Express (Wiley-Capstone). The Book Unshrink - Yourself, other people, business, the world will be in bookships by 7 August by Prentice Hall Business, priced £12.99. ISBN 0273 656147 www.business-minds.com For more information, please contact: Philip Whiteley 01525 405564, email phil@whiteleywords.com Max Mckeown 0113 252 6216, email max@maxmckeown.com Helena Dahlstrom, Pearson Education 020 7447 2021, helena.dahlstrom@pearsoned-ema.com

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