"Ideas are driving the economy, ideas are making people rich, and, most importantly, ideas are changing the world. So even though we're clueless about how best to organize the production of ideas, one thing is clear: If you can get people to accept, embrace, adore, and cherish your ideas, you win! You win financially, you gain power, and you change the world."
Seth Godin has made his manifesto available free. Read it! Share it! Spread the virus!